About The Initiative
The City of London is renowned as home to the world's leading financial and corporate institutions, with Cheapside placed at the heart of The City. The Cheapside Initiative is generating a step change in current perceptions of this historic part of London, creating a strong business and retail voice. Our aim is to reposition Cheapside as a lively and engaging location that can be enjoyed seven days a week.
The partnership has a clear vision to create a world class destination within the Square Mile, where people will want to live, work and relax. Its objective is to establish a sustainable environment, complemented with a high quality public realm, excellent transport links and an attractive leisure and retail offer.
Its purpose is to become a a centre for business and visitors, contributing to The City's success as the world's leading financial and business centre . Juxtaposed with some of the world's most iconic sites and boasting a rich and cultural offer, Cheapside is where The City of London starts.